With the Zero No Pigment Collection, skin is amped up, not covered up. Bare your soul, not your flaws. No apologies. Zero to hide.
Launching during a global pandemic, BECCA’s creative team was able to pivot our remaining production entirely virtual, utilizing digital apps and functionality like zoom and Facetime.
SOCIAL launch videos
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hero CAMPAIGN IMAGERY
product page assets
All assets produced entirely virtual through Facetime + zoom
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digital launch event
Due to the pandemic, we pivoted our launch event to digital, using Vimeo to execute. The event included product introduction, an ASMR product unboxing, an interview with Barbie Ferreira, and a live DJ set.
Personal Contribution: Creative Direction, Design & Video Direction
Photographer / Directors: Anairam, Tory Rust, Allison Pecca
Creative Team: Jennifer Alfson, Alison Power, Julia Letarte