Malaea Kina Relampagos / Creative Direction + Design
malaea kina relampagos
creative + art direction
LipSnatcherImages1 (1).jpeg

Lip Snatcher

Meet Lip Snatcher, Your Lip Hero! Our comic book-inspired campaign not only added a playful element to the product but also highlighted its versatility in various lip situations. We wanted to showcase the product's high value, which was reflected in its dual formula that provided both intense pigment and deep hydration. Overall, our campaign aimed to communicate the product's ability to be the ultimate hero for every lip emergency while also being a fun and versatile addition to any beauty routine.

Photographer / Directors: Ruo Bing, Anton Melekh

Creative Team: Alexis Lanz (Lead Art Director), Bre Powell (Copy), Jenny Huang (Digital Design), Danica Ybanez (Social), Mack Price (Social), Patrick Starrr (Brand Founder)

Lip Snatcher is the hero your lips deserve! Our comic book-inspired campaign showcases the amazing benefits of our product, transforming it from just another lip product to a dynamic hero that can tackle any lip situation. With its dual formula of intense pigment and deep hydration, Lip Snatcher is ready to make every lip emergency a thing of the past.

Our campaign highlights Lip Snatcher's versatility, featuring it in different scenarios to show how it's the one simple product you need for any occasion. Our asset suite proves that Lip Snatcher is truly a bang for your buck, offering multiple ways to wear the product. So say goodbye to lip woes and hello to your new lip hero - Lip Snatcher!

packaging design

The packaging design takes inspiration from the captivating transformation of One/Size’s founder, Patrick Simondac, into THE Patrick Starrr, with a focus on his striking synched waistline. The resulting design features a gorgeous hourglass shape that not only exudes sultriness but also feels ergonomic to the touch. This attention to both form and function elevates the packaging to a truly exceptional level, making it a standout in any collection.

 

Visual merchandising

For our visual merchandising display, we chose to emphasize the versatile formulas of our product using glossy and glittering textures throughout the display. To tie in with our comic book theme, we also incorporated pop art elements, neon pink acrylic, and comic book-inspired graphics. These design elements came together to create a cohesive and impactful display that not only showcased our product's unique qualities but also reinforced its underlying theme.

campaign video

social

in partnership with @itsluisaluna

Comic by Liliana-Estelle

digital assets

Personal Contribution: Creative Direction + Packaging Design

Photographer / Directors: Ruo Bing, Anton Melekh

Creative Team: Alexis Lanz (Lead Art Director), Bre Powell (Copy), Jenny Huang (Digital Design), Danica Ybanez (Social), Mack Price (Social), Patrick Starrr (Brand Founder)