BECCA partnered with best friends Khloé Kardashian and Malika Haqq to create the ultimate collection to help BFFs Glow Better Together! Their 15+ year friendship represents BECCA’s lasting and authentic relationships that they have with their consumers.

Through the campaign, BECCA gained mega influencer appeal and support, with love for the brand and collection seen from top beauty influencers and VIPs for a total $5.2M in EMV.

There was unprecedented press traction for the brand through the #BECCABFFs collection, with 1.4 billion impressions in one month, leading them to gain almost a quarter of a million followers since the launch of the collaboration - for a total following of 3.3M on Instagram!

Personal Contribution: Art + Design Direction, Video Editing, Packaging Design, Event Design

PACKAGING DESIGN

Design for both primary and secondary inspired by old school BFF charms

press box

Press box sent to influencers to generate hype prior to launch

launch party event design

education content

To showcase our new product innovation and educate consumers on our new collection, we partnered with the Kardashian’s makeup artist, Hrush Achemyan, to create how-to videos for our ecommerce site as well as retailer partners. We optimized creative for social by creating short how-to content for Instagram stories and Instagram TV.