At BECCA, we proudly launched the "Highlight Your Pride" campaign in honor of Pride 2021, partnering with the incredible Trevor Project to create a limited edition highlighter called "Hi Angel".

But it wasn't just about making a product. We wanted to use our platform to give back and raise awareness for a worthy cause. That's why we donated $50,000 to the Trevor Project, an organization that supports LGBTQIA+ youth in crisis.

Through the campaign, we wanted to uplift and amplify diverse voices within the LGBTQIA+ community. We used our social media platforms to reach almost 4 million followers and share personal stories from members of our community. Each person's unique perspective and shining light was celebrated, reminding us all that we can take pride in who we are and how we share that with the world.