We knew that in a market overflowing with mascaras, the FANTASIZE Mascara campaign had to be BOLD and leave a lasting impression. So, we took a daring and provocative approach, using sexual innuendos and sultry imagery that'll make people gasp like they just got a 2am "U UP?" text. Our unique formula and innovative product features, combined with our sexy and magnetic messaging, made us stand out in the market and made FANTASIZE Mascara the must-have item for anyone who wants to feel confident and gorgeous.

packaging design

Fantasize's packaging design draws inspiration from the world of high-performance automobiles, resulting in a sleek and sexy look with it's chrome finish in candy apple red. The typography emphasizes the volumizing effects of the product, with the word "SIZE" making a bold declaration of its power. The overall effect is dynamic, edgy, and impossible to ignore.