Introducing the cheekiest project to hit the beauty industry: "Cheek Clapper 3D Blush" campaign. We didn't hold back for this once-in-a-lifetime campaign and brought Patrick Starrr's vision of "Cheek Clapper 3D Blush" to life with some seriously funky, fresh, and fierce visuals that paid homage to the booty-shaking dance move. But it wasn't just about the visuals - this campaign was designed to push boundaries and break conventions. With Patrick Starrr at the helm, we cooked up some wild personalities to showcase the power of self-expression in the beauty world. The result? A game-changing campaign that felt like a throwback to the Y2K era with a twerk-tastic twist.

And the success didn't stop there - "Cheek Clapper 3D Blush" was named a 2022 Allure Best of Beauty winner in 2022, cementing its place as a trailblazer in the industry.

packaging design

The packaging design was influenced by the popular bubblegum pink color and Y2K cellphones of the 2000s to create a nostalgic yet trendy aesthetic, featuring a larger-than-life mirror.

editorial imagery

The editorial photographs showcased individuals from our One/Size community and were completely unretouched on the skin.

digital + Social assets

Personal Contribution: Creative Direction & Packaging Design

Director: Andrew Valentine (Editorial), Definite Films (Photographs)

Photographer: Definite Films (Model), Justin Jung (Product)

Music: Joellapuss, Patrick Starrr, Mikey Angelo (Rap)

Creative Team: Alexis Lanz (Lead Art Director), Bre Powell (Copy), Jenny Huang (Digital Design), Danica Ybanez (Social), Mack Price (Social), Patrick Starrr (Founder)