malaea kina relampagos
creative + art direction
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Own Your Light Rebrand

BECCA Cosmetics empowers everyone to own their light on their own terms with makeup and skincare that creates the same glow on the outside as the one that emanates from the inside.

Creative Direction, Design & Video Direction

Photographer / Directors: Anairam, Devyn Galindo, Travis Rathbone

Creative Team: Jennifer Alfson, Alison Power, Julia Letarte, Julie Park

The project "Own Your Light" celebrates the power and beauty of individuals, showcasing the unique stories and journeys of people who have embraced their true selves and radiate an inner light. Our project highlights the human truth that embracing your light is not just about the external highlight on your face, but the glow that emanates from within. It's about celebrating the essence of who you are and being proud of your individuality. We understand that the journey to self-discovery and acceptance can be challenging, but we believe that everyone has the power to shine bright. Through this campaign, we strive to create a space where individuals can feel seen, heard, and celebrated for their unique light. We hope that "Own Your Light" inspires and empowers you to embrace your own journey and celebrate the beauty of being true to yourself.

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mantra video


product editorial


SOCIAL VIDEOS


DIGITAL+ SOCIAL LAUNCH

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Personal Contribution: Creative & Art Direction, Design & Video Direction

Photographer / Directors: Anairam, Devyn Galindo, Travis Rathbone

Creative Team: Jennifer Alfson, Alison Power, Julia Letarte, Julie Park