The project "Own Your Light" celebrates the power and beauty of individuals, showcasing the unique stories and journeys of people who have embraced their true selves and radiate an inner light. Our project highlights the human truth that embracing your light is not just about the external highlight on your face, but the glow that emanates from within. It's about celebrating the essence of who you are and being proud of your individuality. We understand that the journey to self-discovery and acceptance can be challenging, but we believe that everyone has the power to shine bright. Through this campaign, we strive to create a space where individuals can feel seen, heard, and celebrated for their unique light. We hope that "Own Your Light" inspires and empowers you to embrace your own journey and celebrate the beauty of being true to yourself.
mantra video
product editorial
SOCIAL VIDEOS
DIGITAL+ SOCIAL LAUNCH
Personal Contribution: Creative & Art Direction, Design & Video Direction
Photographer / Directors: Anairam, Devyn Galindo, Travis Rathbone
Creative Team: Jennifer Alfson, Alison Power, Julia Letarte, Julie Park