We distilled BECCA’s new multi-step eye regimen down to a simple 3-step process focused on problem/solution based education and compelling ingredient & product stories to engage the consumer.

EDUCATION VIDEO

The pop-up

We brought our new eye products to life through immersive and sensorial environments that communicate ingredient stories and product effects.

press box

Personal Contribution: Creative Direction, Design + Video Direction, Experiential Design

Photographer: Robin Liu

Videographer: Zexi Qi