Malaea Kina Relampagos / Creative Direction + Design
malaea kina relampagos
creative + art direction
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Suntouchable! OOH

In e.l.f. SKIN's inaugural out-of-home campaign, we boosted brand allure while emphasizing SPF's significance. With strategic media placement in lively summer hubs across Los Angeles, Chicago, and New York, our goal was to create a resonant presence that syncs seamlessly with sun-soaked days. Vibrant OOH signage, well-selected locales, and a digital touch will spotlight E.L.F. Skin and ensure its SPF range shines as this summer's essential companion. 🌞🏖️🌼

Creative Team: Malaea Relampagos (Sr. Art Director), Francine Dreyfus (Creative Director), Nimrat Brar (Associate Creative Director)

In e.l.f. SKIN's inaugural out-of-home campaign, we boosted brand allure while emphasizing SPF's significance. With strategic media placement in lively summer hubs across Los Angeles, Chicago, and New York, our goal was to create a resonant presence that syncs seamlessly with sun-soaked days. Vibrant OOH signage, well-selected locales, and a digital touch will spotlight E.L.F. Skin and ensure its SPF range shines as this summer's essential companion. 🌞🏖️

new york

los angeles

chicago

Personal Contribution: Design & Art Direction

Creative Team: Francine Dreyfus (Creative Director), Nimrat Brar + Nina Sulcov (Associate Creative Director), Emma Guillen (Copywriter), Desi Gallegos (Copy Director)