As creative lead for WELL PEOPLE, I launched the Lush Lip Tinted Oil campaign, bringing the brand’s clean, skin-first approach to beauty to life through a fresh, modern lens. The campaign positioned the product as an everyday essential, pairing sheer, buildable color with nourishing benefits. Recognized with the 2024 mindbodygreen Beauty Award for Best Lip Product, the launch helped elevate brand visibility, support retail growth, and strengthen WELL PEOPLE’s position in clean beauty.
Personal Contribution: Creative & Art Direction
Creative Team: VP Creative, Francine Dreyfus