To elevate Saratoga’s luxury positioning, I led the creative behind a first-of-its-kind partnership with Pantone to officially name and define Saratoga Signature Blue. We launched a visually immersive social campaign that transformed our signature bottle into a true brand asset—using color-drenched imagery, luxury styling, and bold art direction to make Saratoga instantly recognizable, even without a logo.
Results:
900M+ earned media impressions
5.6M+ reach and 67K+ social engagements
54% website engagement rate
Engagement outperformed other Pantone collaborations including Motorola (+129%), CLO (+342%), and Ultrafabrics (+398%)
Finalist in the 2025 Shorty Awards for Art Direction and Social Media
This campaign redefined bottled water branding and solidified Saratoga’s place in the luxury lifestyle space.
Personal Contribution: Creative & Art Direction
Photographer: Suzanne Saroff