In this concept, we used the idea of set + chill not only as a communication of BECCA's distinctive 50% water product benefit, but as a graphic device that can be used as a diptych to separate visual and emotional benefits in a modern way. The word “cool” is used to payoff the literal feeling of coolness the consumer experiences as soon as the product touches their skin as well as the emotional payoff of knowing when you use this or other BECCA products, it’s going to be a cool experience all around.
Company: BECCA Cosmetics
Photographer/Director: Travis Raithbone
:15 youtube pre-roll
The pop-up
We brought our new eye products to life through immersive and sensorial environments that communicate ingredient stories and product effects.
